£18,200 Average salary at age 20
£47,320 Average Salary
31 Average hours per week


Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Main Tasks

  • Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media;
  • Conceives advertising campaign to impart the desired product image in an effective and economical way;
  • Reviews and revises campaign in light of sales figures, surveys, etc.;
  • Stays abreast of changes in media, readership or viewing figures and advertising rates;
  • Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.


Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off- and on-the-job training is provided.

What Advertising accounts managers and creative directors studied in higher education

A text alternative for this canvas pie chart is provided in the data table below
What Advertising accounts managers and creative directors studied in higher education
Occupation Percentage Value
(G1) Mathematics1
(W2) Design studies15
(L3) Sociology2
(C1) Biology1
(C8) Psychology3
(W1) Fine art1
(V3) History by topic1
(W3) Music1
(W6) Cinematics & photography4
(Q3) English studies3
(L8) Development studies1
(L2) Politics2
(R4) Spanish studies1
(R1) French studies1
(N5) Marketing20
(W4) Drama3
(M1) Law by area1
(M2) Law by topic1
(N8) Hospitality, leisure, sport, tourism & transport1
(P2) Publicity studies2
(P5) Journalism1
(V5) Philosophy2
(F3) Physics1
(L1) Economics1
(W9) Others in creative arts & design3
(N1) Business studies5
(V6) Theology & religious studies1
(K4) Planning (urban, rural & regional)1
(P3) Media studies5
(N2) Management studies3
(V1) History by period3
(Q8) Classical studies1
(I1) Computer science1
(W5) Dance1

UK Prospects

50400 Workforce Size
2.41% Predicted growth 2024 - 2027
4433 Predicted Replacement 2024 - 2027

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