£15,600 Average salary at age 20
£82,680 Average Salary
37 Average hours per week


Marketing and sales directors plan, organise and direct market research and formulate and implement an organisation’s marketing and sales policies.

Main Tasks

  • Liaises with other senior staff to determine the range of goods or services to be sold;
  • Discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products;
  • Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities;
  • Controls the recruitment and training of staff;
  • Produces and/or assesses reports and recommendations concerning marketing and sales strategies.


Entry is generally via career progression from related occupations (e.g. Marketing Manager, Sales Manager). Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.

What Marketing and sales directors studied in higher education

A text alternative for this canvas pie chart is provided in the data table below
What Marketing and sales directors studied in higher education
Occupation Percentage Value
(C9) Others in biological sciences1
(W2) Design studies4
(L3) Sociology2
(H3) Mechanical engineering1
(C8) Psychology2
(W1) Fine art2
(P4) Publishing1
(V3) History by topic2
(F7) Science of aquatic & terrestrial environments1
(F8) Physical geographical sciences1
(V4) Archaeology1
(N9) Others in business & administrative studies1
(W6) Cinematics & photography2
(A3) Clinical medicine1
(Q3) English studies3
(L2) Politics3
(K2) Building1
(H1) General engineering1
(R1) French studies1
(N5) Marketing9
(W4) Drama1
(M1) Law by area1
(I2) Information systems2
(N8) Hospitality, leisure, sport, tourism & transport2
(P2) Publicity studies2
(B1) Anatomy, physiology & pathology1
(P5) Journalism1
(H7) Production & manufacturing engineering1
(V5) Philosophy1
(T1) Chinese studies1
(L1) Economics3
(Q1) Linguistics1
(N1) Business studies17
(L5) Social work1
(X1) Training teachers2
(N4) Accounting1
(C6) Sport & exercise science2
(P3) Media studies3
(N2) Management studies8
(V1) History by period2
(N3) Finance1
(I1) Computer science3

UK Prospects

206200 Workforce Size
3.42% Predicted growth 2024 - 2027
23577 Predicted Replacement 2024 - 2027

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